Sans Normal Ordil 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'FF Transit' by FontFont; 'Frutiger', 'Frutiger Arabic', 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, modernity, simplicity, strength, rounded, blocky, compact, high impact, geometric.
A heavy, geometric sans with sturdy, even strokes and a compact rhythm. Curves are broad and smooth while terminals tend to finish with crisp, square cuts, creating a clean, engineered feel. Counters are relatively tight (especially in bowls like B, P, R, and 8), and joins are firm and un-fussy, keeping forms dense and legible at display sizes. The lowercase is straightforward and utilitarian, with a single-storey “a” and “g,” short extenders, and simple dots on “i/j,” while numerals are solid and block-like with clear silhouettes.
Best suited for headlines and short-form text where impact and quick recognition matter, such as branding, posters, packaging, and signage. It can also work for UI labels or navigation at larger sizes where a strong typographic voice is desirable.
The overall tone is bold and direct, projecting clarity and confidence without feeling ornate. Its rounded geometry adds approachability, but the mass and compactness keep it assertive and attention-grabbing.
The design appears intended to deliver a no-nonsense, contemporary presence through geometric construction, dense counters, and consistent stroke weight, prioritizing bold readability and a strong, modern typographic texture.
The design emphasizes strong silhouettes and consistent curvature, giving lines of text a dark, continuous color. Diagonals (K, V, W, X, Y) appear robust rather than sharp, and the punctuation shown (apostrophe, ampersand) matches the same heavy, simplified construction.