Sans Normal Orduf 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, utilitarian, friendly, straightforward, impact, clarity, versatility, modernity, geometric, compact, closed apertures, sturdy, high impact.
A sturdy sans with clean, uniform strokes and compact proportions. Curves are smooth and broadly geometric, with round counters and a consistent, even rhythm across letters and numerals. Terminals are mostly blunt and squared, while joins are clean and tightly drawn, producing relatively closed apertures in forms like C, S, and a. The lowercase uses single-storey a and g, with a simple, functional construction and minimal detailing; numerals are wide and stable, with clear, conventional shapes and an open-top 4.
Best suited to headlines, posters, signage, packaging, and brand marks where a dense, sturdy sans is desirable. It also works well for UI labels and short informational text that benefits from strong presence and compact fitting.
The font conveys a modern, no-nonsense tone that feels confident and practical. Its compact, solid shapes read as straightforward and dependable rather than delicate or expressive, giving it a contemporary, workmanlike character.
Likely designed as a modern, geometric-leaning sans that prioritizes impact, consistency, and straightforward readability. The simplified lowercase forms and compact spacing suggest an emphasis on clear, efficient typography for display and general-purpose branding.
The heavy color and tight interior spaces create strong word shapes at display sizes, but the relatively closed openings and dense counters can make long passages feel darker and more compact. Round letters (O, Q, 0, 8, 9) share a consistent geometry, helping the set feel cohesive in headlines and labeling.