Sans Superellipse Kugo 2 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, posters, packaging, futuristic, friendly, techy, sporty, playful, modernity, approachability, impact, clarity, brand voice, rounded, soft corners, square-round, chunky, geometric.
A heavy geometric sans with superelliptical construction: rounded-rectangle counters, softly chamfered corners, and a generally squared stance. Strokes are monoline and smooth, with wide proportions and generous internal space that keeps bowls open despite the weight. Curves transition into flats with minimal flare, and terminals are consistently rounded, producing a clean, molded look. Numerals and capitals follow the same square-round geometry, with compact joins and broad, stable horizontals.
Best suited to display typography where its wide, rounded-rect geometry can define a look—headlines, brand marks, product packaging, and promotional graphics. It also works well for UI titles, app marketing, and sports/tech-themed materials where a sturdy, friendly voice is desired.
The overall tone feels modern and approachable—more “tech product” than “corporate,” with a sporty, game-like energy. Its softened corners and pill-shaped forms keep it friendly, while the wide set and blocky silhouettes read as confident and contemporary.
The design appears intended to combine a geometric, engineered structure with softened edges for warmth and accessibility. By building letters from rounded rectangles and open counters, it aims for high-impact presence while staying clean and legible in short bursts of text.
Round forms like O/Q and 0 lean toward a squircle shape rather than pure circles, and letters such as S and G emphasize smooth, continuous curves with flattened sides. The wide spacing and large counters help maintain clarity in bold settings, while the distinctive, rounded geometry becomes a strong visual signature at display sizes.