Sans Normal Abdoh 2 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'CAL iWasLike Pro' by California Type Foundry (names referenced only for comparison).
Keywords: ui labels, signage, posters, editorial, branding, clean, dynamic, contemporary, friendly, technical, legibility, emphasis, modernity, utility, clarity, oblique, rounded, humanist, open apertures, diagonal stress.
A clean, oblique sans with rounded bowls and smooth, low-contrast strokes. Proportions lean slightly condensed in the uppercase while the lowercase feels spacious, with a tall x-height and open counters that keep forms clear at text sizes. Terminals are mostly blunt and gently tapered, and diagonals (A, K, V, W, X, Y) show crisp joins that add forward motion. Numerals follow the same rounded, utilitarian construction, with clear curves and stable vertical rhythm.
Well-suited to interface text, dashboards, and labeling where clarity and compact emphasis are helpful. The oblique stance also works well for headlines, callouts, and promotional copy that needs motion or urgency without resorting to a display style. It can support contemporary branding systems that want a clean sans with a friendlier, rounded finish.
The overall tone is modern and energetic without becoming flashy. Its oblique slant adds momentum and a sense of immediacy, while the rounded construction keeps the voice approachable and neutral. The result reads as contemporary, practical, and slightly sporty.
Likely designed as a general-purpose oblique sans that provides emphasis while maintaining high legibility. The tall x-height, open forms, and restrained stroke modulation suggest a focus on efficient communication across both text and display contexts.
The design balances geometric roundness with subtly humanist shaping, visible in the open apertures and the straightforward, legible lowercase. Spacing appears even and consistent across the alphabet, supporting smooth word shapes in continuous text.