Sans Normal Abkuh 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Jacquot Sans' by BRCH Studio, 'Alergia Grotesk' by Machalski, 'Jornada Sans' and 'Prelo Pro' by Monotype, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, modern, clean, friendly, forward-leaning, informal, readability, modern utility, subtle emphasis, approachability, humanist, rounded, open apertures, soft terminals, single-storey forms.
A slanted sans with softly rounded, near-monoline strokes and smooth, continuous curves. Proportions feel balanced with a moderate x-height and generous counters, giving letters an open, breathable texture. Terminals are clean and slightly softened rather than sharply cut, and joins stay tidy with minimal visual noise. The overall rhythm is even and legible, with rounded forms (like O/C/e) reading as compact and controlled while diagonals (like V/W/Y) keep a crisp, forward-leaning energy.
Works well for user interfaces, product copy, and wayfinding where a clean italic is needed without high contrast or ornamental detail. The open shapes and steady rhythm also make it a good choice for branding systems, packaging, and short-to-medium headlines that benefit from a modern, friendly slant.
The italic angle adds momentum and a conversational tone, while the rounded construction keeps the voice approachable. It reads as contemporary and unobtrusive—more friendly than formal—suited to designs that want motion without aggression. Overall it conveys clarity, practicality, and a subtle sense of speed.
Likely designed as a versatile italic sans that stays neutral and readable while providing forward motion for emphasis. The rounded, low-contrast construction suggests an intention to maintain consistent texture across sizes and to feel contemporary and approachable in everyday design contexts.
Uppercase forms stay simple and geometric-leaning, and the lowercase shows a humanist touch through open apertures and smooth shoulders. Numerals appear straightforward and clear, matching the same rounded, low-contrast construction for consistent color in mixed text.