Sans Superellipse Ognoz 5 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Rama Gothic' and 'Rama Gothic Rounded' by Dharma Type, 'CF Blast Gothic' by Fonts.GR, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, industrial, sporty, playful, retro, impact, approachability, clarity, brand punch, blocky, rounded, compact, chunky, sturdy.
This typeface is built from compact, rounded-rectangle forms with heavily softened corners and a uniform, dense stroke. Curves read as superelliptical rather than geometric circles, giving bowls and counters a squarish, inflated feel. Terminals are blunt and smoothly rounded, and the overall texture is dark and even, with counters kept relatively tight for a solid silhouette. Lowercase shapes are simplified and sturdy, and figures follow the same chunky, rounded construction for consistent color across text.
It performs best in short, high-impact settings such as headlines, posters, badges, and packaging where a dense, compact voice is desirable. The sturdy silhouettes also suit logos, sports or fitness branding, and signage-style graphics where quick recognition matters more than delicate detail.
The tone is bold and confident, with a friendly softness coming from the rounded corners and pill-shaped strokes. It evokes athletic branding and utilitarian signage while still feeling approachable and slightly retro in its chunky, compressed forms.
The likely intention is a high-impact sans built for loud display communication, using rounded superellipse construction to keep the weight friendly while preserving a tough, utilitarian core. It aims to deliver maximum presence with simple, consistent shapes that reproduce well at large sizes.
The design maintains a consistent rhythm through repeated rounded-rectangle motifs in letters like O, D, P, and U, while diagonals (V, W, X, Y) stay broad and weighty rather than sharp. In longer lines, the tight counters and compact apertures create a strong, poster-like presence and benefit from generous tracking and line spacing.