Sans Superellipse Ognos 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont; 'Gotham' by Hoefler & Co.; 'Amsi Grotesk', 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; 'Bamen' by Twinletter; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, playful, retro, punchy, friendly, chunky, impact, friendliness, compactness, signage, branding, rounded, soft corners, compact, sturdy, cartoonish.
A compact, heavy sans with rounded-rectangle construction and soft, blunted corners throughout. Strokes are thick and uniform, with tight interior counters and squared-off terminals that read as gently chamfered rather than sharply cut. The lowercase sits high with short extenders, and the overall rhythm is dense and blocky; curves (C, O, S) feel more like superelliptical forms than perfect circles. Figures are bold and simple with broad proportions and minimal detailing, optimized for strong silhouettes at display sizes.
Best suited for short-form display work where bold silhouettes matter: posters, headlines, product packaging, badges, and logo wordmarks. It can also work for playful UI labels or kids-focused materials, but the dense texture and tight counters suggest avoiding long passages at small sizes.
The tone is upbeat and approachable, with a buoyant, cartoon-friendly heft that feels at home in vintage-inspired and casual contexts. Its chunky shapes and softened corners create a warm, non-threatening presence while still delivering high visual impact.
Likely designed to deliver maximum impact in a compact footprint, using superelliptical rounding to keep the weight feeling friendly rather than harsh. The consistent, simplified construction prioritizes recognizability and a strong graphic stamp across letters and numerals.
The design relies on consistent corner rounding and compact apertures, giving text a dark, solid texture in paragraphs and headlines. Letterforms such as the single-story lowercase shapes and the blocky, condensed caps reinforce a sign-painting and poster-like feel without adding ornament.