Slab Square Etsi 10 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, industrial, assertive, retro, sporty, impact, sturdiness, heritage, athletic branding, signage clarity, blocky, squared, stencil-like, chamfered, compact counters.
A heavy, block-constructed slab serif with squared proportions and prominent, flat-ended serifs. Strokes are largely uniform with small chamfered corners and notched joins that create a cut-in, almost stencil-like texture in many letters. Counters are compact and often rectangular, and the overall rhythm is dense, with sturdy horizontals and broad verticals that read as engineered and deliberate. Numerals match the letterforms with chunky geometry and clipped edges for a consistent, forceful color on the page.
Best suited for high-impact display typography such as headlines, posters, team or event branding, and bold packaging labels. It also works well for signage or merch graphics where the sturdy slabs and squared construction need to hold attention from a distance.
The tone is bold and no-nonsense, leaning toward collegiate and workwear signage aesthetics. Its squared slabs and carved details suggest toughness and tradition, projecting an assertive, sporty energy with a hint of retro Americana.
The design appears intended to deliver maximum punch and legibility through simplified, squared forms and robust slab serifs, while the notched/chamfered detailing adds character without sacrificing structural clarity. It aims for a traditional, athletic-influenced display voice that feels durable and emphatic.
The internal notches and corner cuts become a defining texture at display sizes, adding visual interest while keeping the silhouettes clean and stable. The design’s strong baseline presence and broad shapes produce high impact in short words and headlines.