Sans Normal Ogru 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Nexa' by Fontfabric, 'Interval Next' by Mostardesign, 'Cebreja Extra' by Rafaeiro Typeiro, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, bold, direct, impact, clarity, modernity, approachability, versatility, geometric, round, blocky, sturdy, compact.
This typeface is a heavy, geometric sans with round, open counters and a generally even stroke weight. Curves are built from clean circular arcs, while terminals are predominantly flat and blunt, giving the letters a solid, block-like presence. The proportions feel slightly expanded with generous widths and broad bowls, and the overall rhythm reads steady and consistent at display sizes. Lowercase forms are straightforward and utilitarian, with simple shoulders and minimal modulation, while the numerals follow the same sturdy, rounded construction.
It performs best in headlines, posters, and branding where a bold, modern sans presence is needed. The wide, rounded forms also suit signage and packaging, where quick recognition and strong impact are priorities. For longer passages, it will read most comfortably at larger sizes where the heavy strokes have room to breathe.
The overall tone is confident and contemporary, with a friendly, approachable softness coming from the rounded bowls and open apertures. Its strong weight and blunt endings add a no-nonsense, emphatic character that feels energetic without becoming playful or decorative.
The likely intent is to provide a robust, contemporary sans with geometric roundness and high visual impact, optimized for attention-grabbing typography. Its restrained detailing and consistent construction suggest a focus on versatility for modern graphic design rather than stylistic flourish.
The design’s large internal spaces help maintain clarity despite the heavy weight, and the punctuation in the sample text reinforces a clean, functional look rather than a stylized one. The overall silhouette stays compact and stable, supporting strong word shapes in short bursts of text.