Sans Normal Ormaj 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, approachability, versatility, geometric, rounded, heavy, compact, clean.
A heavy, geometric sans with broad, rounded counters and smoothly curved bowls paired with straight, sturdy stems. The forms feel compact and stable, with terminals that read as cleanly cut rather than calligraphic, and a generally even, mechanical rhythm across the alphabet. Lowercase shapes are straightforward and contemporary, with single-storey constructions (notably the a) and simple, open apertures; punctuation and figures appear built to match the same blunt, high-impact texture.
This font is best suited to headlines, short blocks of copy, and display applications where strong presence and fast readability are needed. It works well for branding, packaging, signage, and promotional materials that benefit from a modern, friendly, high-impact sans.
The overall tone is bold and assured, projecting clarity and approachability rather than delicacy. Its rounded geometry gives it a friendly, contemporary character, while the dense weight delivers a strong, attention-grabbing voice suited to prominent messaging.
The likely intention is a contemporary, geometric display sans that delivers maximum impact with minimal stylistic noise. It appears designed to stay legible and consistent under heavy weight, providing a dependable, versatile voice for bold editorial and marketing typography.
The design prioritizes uniform, high-contrast-in-size silhouettes and consistent curvature, creating a dark, even typographic color in text. At larger sizes the rounded shapes and clean cuts feel especially crisp and graphic, while in longer lines the weight produces a tight, emphatic texture.