Sans Normal Bolov 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Linear Grotesk' by Designova, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, 'Neue Helvetica eText' by Linotype, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: ui text, web copy, editorial, signage, presentations, clean, neutral, modern, friendly, everyday legibility, clarity, versatility, modern utility, geometric, rounded, open, functional, crisp.
A clean sans with largely geometric construction and smooth, round curves paired with straight, even strokes. Letterforms show open apertures and generous counters, with a steady rhythm and consistent stroke endings that stay simple and unadorned. Terminals are mostly straight-cut, and joins remain tidy, giving the design a crisp, controlled texture in both uppercase and lowercase. Numerals follow the same straightforward, readable approach with clear shapes and balanced proportions.
Well-suited for interface typography, product copy, and general web or print text where clarity is the priority. It also works effectively for signage and wayfinding-style applications, as well as decks and reports that need a modern, unobtrusive typographic voice.
The tone is contemporary and pragmatic, leaning toward a friendly neutrality rather than overt personality. Its rounded forms and open spacing cues make it feel approachable and clear, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a versatile, all-purpose sans that prioritizes legibility and visual balance. Its simplified geometry and restrained detailing suggest a goal of broad usability across headings and running text without stylistic distraction.
The overall silhouette favors smooth circularity in forms like C, O, and G, complemented by stable verticals and diagonals. The lowercase set reads cleanly in continuous text, and the design maintains consistent color without drawing attention to any single feature.