Slab Square Hisy 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, sturdy, confident, industrial, collegiate, retro, impact, heritage, authority, blocky, bracketless, square-cut, heavy, compact.
A heavy, block-forward slab serif with square-cut terminals and robust, nearly monolinear strokes. Serifs are thick and unbracketed, giving the outlines a machined, rectangular feel, while counters stay generously open for clarity at display sizes. Curves (notably in C, O, S, and 8) are broad and smooth but still read as firm due to flat joins and blunt endings. The lowercase has a sturdy, utilitarian construction with a single-storey g and simple, straight-sided stems, producing a consistent, emphatic rhythm across words.
Best suited to headlines, poster typography, and branding that benefits from a strong, traditional slab-serif presence. It works well for sports and collegiate-style marks, storefront or wayfinding signage, and bold packaging or labels where immediate legibility and impact are priorities.
The overall tone is assertive and workmanlike, with a familiar vintage flavor reminiscent of signage and campus athletics. Its blunt slabs and compact details communicate strength and reliability rather than delicacy, lending a confident, no-nonsense voice to headlines.
The design appears intended to deliver a durable, attention-getting slab serif optimized for display use, combining broad proportions with square-ended details to produce a dependable, heritage-leaning voice.
The numerals match the letterforms in weight and squareness, with rounded figures kept sturdy and anchored by flat terminals where applicable. The design maintains strong presence in dense settings, with spacing that supports large, impactful text blocks.