Sans Normal Amley 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Neue Einstellung' by Hanken Design Co., and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, brand systems, signage, presentations, editorial, neutral, modern, clean, friendly, functional, utility, legibility, versatility, modernity, approachability, rounded, open apertures, even rhythm, straight terminals, geometric.
A clean sans with predominantly circular and elliptical construction, producing round counters and smooth curves in letters like O, C, and G. Strokes maintain an even, low-contrast color, with mostly straight, unadorned terminals and crisp joins. Proportions feel balanced and contemporary: capitals are sturdy and simple, while the lowercase shows clear, open forms (notably in e, a, and s) that hold up well in continuous text. The overall rhythm is steady and uniform, with generous internal space and clear character separation.
Well-suited to interfaces, product copy, and general brand typography where clarity and a clean contemporary feel are needed. It should also work effectively for wayfinding and signage, as well as presentations and editorial layouts that favor a neutral sans with rounded, readable forms.
The font reads as modern and practical, projecting a neutral, approachable tone rather than a decorative or expressive one. Its rounded geometry adds a mild friendliness, while the overall restraint keeps it businesslike and dependable.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistency, using geometric rounding to keep the tone approachable while remaining visually quiet and adaptable across contexts.
In the sample text, the letterforms maintain consistent texture across lines, with smooth curves and clear counters helping readability. Numerals appear straightforward and aligned stylistically with the letters, supporting general-purpose settings without drawing attention to themselves.