Sans Superellipse Etlay 12 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, product branding, app ui, sporty, dynamic, technical, modern, assertive, convey speed, maximize impact, project tech, save space, modernize tone, oblique, condensed, rounded corners, squared curves, industrial.
A condensed, oblique sans with a sturdy, forward-leaning stance and compact proportions. Strokes are consistently weighty with subtly modulated joins, and many curves resolve into rounded-rectangle shapes that create squared-off bowls and apertures. Terminals tend toward clean, slightly softened cuts, and counters stay relatively tight, giving the design a dense, efficient texture. The overall rhythm is brisk and angular, with controlled rounding that keeps forms crisp rather than friendly.
Well-suited to sports and motorsport identities, athletic apparel graphics, and punchy headline work where speed and intensity are desired. It can also serve as an accent face for product branding and interface moments that benefit from a compact, technical voice, such as labels, navigation, or feature callouts.
The tone feels fast, purposeful, and performance-driven, like typography built for motion and impact. Rounded-square curves add a technical, engineered flavor while the slant and condensed width push it toward energetic, competitive messaging.
The design appears intended to deliver a streamlined, high-impact sans optimized for a sense of motion. By combining condensed proportions with rounded-rectangular curves and confident weight, it aims to read as modern, engineered, and display-forward.
The superelliptical construction is especially apparent in round letters and numerals, where corners are softened but not fully circular, producing a sleek, chassis-like silhouette. In text, the strong slant and tight spacing create a continuous forward flow that favors emphasis over long-form comfort.