Sans Normal Osbor 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Akwe Pro' by ROHH; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Byker' by The Northern Block; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, solidity, simplicity, geometric, rounded, compact apertures, sturdy, blocky.
This typeface is a heavy, geometric sans with broad proportions and a compact, tightly closed interior rhythm. Round characters are built from near-circular forms with smooth curves, while straight strokes terminate in clean, square-cut ends. Counters tend to be small relative to stroke mass, giving the letters a dense, poster-like color; spacing also reads snug, reinforcing the solid texture. The lowercase shows single-storey forms (notably a and g), a short-shouldered r, and a high, thick crossbar on t, maintaining a consistent, no-nonsense silhouette across the set.
It performs best in headlines and display settings where a strong, compact texture helps text stand out—such as posters, branding lockups, packaging, and wayfinding. The dense counters and heavy strokes make it particularly effective for short phrases, titles, and high-impact callouts.
The overall tone is bold and assertive while staying approachable due to the rounded geometry and uncomplicated shapes. It conveys a contemporary, practical personality suited to attention-grabbing messaging rather than delicate nuance.
The design appears intended to deliver maximum visual impact with a clean, geometric construction, balancing strict, squared terminals with rounded bowls for a modern but friendly presence. Its consistent stroke behavior and compact interior spaces suggest a focus on bold readability and strong typographic color in large-scale use.
The numerals match the letterforms’ weight and geometry, with rounded figures (0, 8, 9) feeling especially substantial and condensed internally. Diacritics are not shown, but the displayed punctuation and dots read as heavy and clearly defined at large sizes.