Sans Normal Osnuj 12 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Epoca Pro' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Ahimsa' and 'Scansky' by Satori TF, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, punchy, friendly, athletic, impact, clarity, modernity, strength, legibility, geometric, blocky, compact, sturdy, clean.
A heavy, geometric sans with broad proportions and a compact, emphatic rhythm. Strokes are consistently thick with minimal modulation, producing dense counters and strong silhouettes. Curves are smooth and circular, while joins and terminals tend toward straight, squared-off cuts, giving the face a crisp, engineered feel. The lowercase shows a tall x-height and short extenders, keeping text visually even and tightly set, while numerals match the same robust, uniform color.
Well suited to headlines, short copy, and display settings where strong presence and quick recognition matter. It works effectively for branding, packaging, and signage that needs a bold, modern tone, and can hold up in large-scale typography or high-contrast color applications.
The overall tone is assertive and straightforward, with a contemporary, no-nonsense voice. Its large shapes and tight counters read as energetic and sporty, while the rounded geometry keeps it approachable rather than harsh.
The design appears aimed at delivering maximum visual impact with a clean geometric structure, prioritizing sturdy letterforms, strong typographic color, and contemporary clarity for prominent, attention-grabbing use.
At heavier sizes the interior spaces (especially in letters like a, e, s, and 8) become compact, emphasizing impact over delicacy. The uppercase forms feel particularly solid and poster-ready, and the overall spacing reads as firm and controlled.