Sans Normal Osgup 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Kandin' by Hashtag Type, 'Telder HT Pro' by Huerta Tipográfica, 'Praxis' by Linotype, 'Joanna Sans Nova' by Monotype, 'Modet' by Plau, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, attention, clarity, modernity, rounded, open, blocky, soft, high-impact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are thick and even, with softened joins and generously rounded bowls that keep counters open despite the weight. Terminals are mostly blunt and clean, giving the forms a solid, block-like silhouette; diagonals and angled strokes (notably in K, V, W, X, Y, Z) are stout and stable rather than sharp. The lowercase shows single-storey forms and simple construction, while the numerals follow the same wide, sturdy geometry for strong consistency in headings and display settings.
Best suited for headlines, posters, and short bursts of text where impact is the priority. It works well for branding, packaging, and signage that benefit from a friendly but strong voice, and for UI/marketing callouts where a confident, rounded look is desired.
The overall tone is upbeat and approachable while still feeling assertive. Its rounded, compact shapes read as friendly and contemporary, with an energetic, poster-like presence that leans more playful than formal.
The design appears intended as a high-impact display sans that balances boldness with approachability. Its rounded geometry and simple, open forms aim to stay readable at large sizes while delivering a distinctive, modern presence.
At larger sizes the spacing and open counters help the dense weight stay legible, and the wide set creates a strong horizontal rhythm. In paragraph-style sample text, the mass of the strokes produces a dark, emphatic texture better suited to display than long-form reading.