Sans Normal Asgob 11 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Maglith Grotesk' by Sign Studio (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, product labels, presentations, clean, modern, neutral, friendly, functional, legibility, versatility, neutrality, clarity, modern utility, rounded, open apertures, high legibility, geometric, crisp.
This is a clean sans with largely geometric construction and smooth, circular bowls. Strokes appear even and consistent, with squared terminals that keep the texture crisp. Curves are generous and well-rounded, while joins stay straightforward, producing an uncluttered rhythm. Counters are open and fairly large, supporting clarity in both the uppercase and lowercase; numerals follow the same simple, sturdy logic.
It suits interface copy, dashboards, and general-purpose typography where clean rendering and quick recognition matter. The stable shapes and open counters also make it a good choice for signage, packaging, and everyday editorial use at small to medium sizes.
The overall tone is contemporary and restrained, with a friendly softness coming from the rounded forms rather than expressive gesture. It reads as practical and dependable, aiming for clarity over personality, and feels at home in utilitarian or brand-neutral settings.
The design appears intended as a versatile, no-nonsense sans that prioritizes legibility and consistency. Its geometric underpinnings and restrained detailing suggest a goal of broad usability across digital and print contexts without calling attention to itself.
The font maintains a steady, calm color in text, with clear differentiation between key forms (such as the circular letters versus straight-stem letters). The lowercase shows simple, single-storey shapes where expected, reinforcing a straightforward, modern feel.