Sans Normal Afbav 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, friendly, clean, dynamic, approachable, legibility, modernity, versatility, emphasis, humanist, soft, rounded, neutral, workmanlike.
This is a slanted sans with smooth, round construction and low stroke modulation. Curves are generous and continuous, with terminals that read as cleanly cut rather than calligraphic, giving the letterforms a tidy, engineered feel. Proportions are balanced and fairly even across the set, with open counters and straightforward joins that keep shapes clear at text sizes. The numerals follow the same rounded logic, pairing simple geometry with mild quirks in the angled forms.
It performs well for UI labels, product copy, and editorial emphasis where an italic is needed without sacrificing clarity. The clean geometry and open forms also suit branding systems, packaging, and short-display applications where a friendly, contemporary tone is desired.
The overall tone is modern and approachable, with a gentle friendliness coming from the rounded bowls and open apertures. Its slant adds energy and forward motion without becoming flashy, making it feel contemporary and practical rather than decorative. The result is a calm, everyday italic voice suited to clear communication.
The design appears intended as a clear, versatile italic companion for everyday typography—prioritizing legibility, even color, and a modern, rounded sans voice. The goal seems to be a practical, broadly usable style that feels current and approachable while staying typographically restrained.
Spacing appears comfortable and consistent in the sample text, supporting continuous reading. The combination of smooth curves and firm, uncluttered details gives the face a neutral personality that can flex between utilitarian UI-style roles and brand-forward headlines, depending on size and layout.