Sans Normal Panag 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Kageno' by Sronstudio (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, attention, approachability, playfulness, retro feel, brand voice, rounded, soft, bulky, bouncy, compact.
A heavy, rounded sans with soft corners and broad, compact proportions. Strokes are consistently thick with minimal contrast, and most joins and terminals are blunted or gently curved, giving letters a molded, cushiony feel. Counters are relatively small for the weight, and the overall rhythm is dense and steady, with a slightly irregular, hand-cut liveliness in some curves and diagonals. Numerals are stout and rounded, matching the letterforms’ sturdy, simplified construction.
Best suited for display settings such as headlines, posters, packaging, and storefront or event signage where a strong, friendly presence is desirable. It can also work well for logos and brand marks that need a soft, approachable boldness, especially in playful or retro-themed visual systems.
The font projects a warm, upbeat tone that feels casual and inviting rather than corporate. Its chunky shapes and softened geometry suggest a retro-leaning, fun personality that reads as personable and informal. The overall effect is bold and attention-grabbing while staying friendly.
The design appears intended to deliver maximum visual weight with a gentle, approachable character, using rounded terminals and simplified shapes to keep the boldness from feeling harsh. It prioritizes impact and personality in display typography while maintaining straightforward, legible letterforms.
In text, the heavy color creates strong impact and favors short lines and larger sizes; tight counters and thick joins can reduce clarity in longer passages or at small sizes. The design’s rounded terminals and compact apertures give it a distinctive, slightly cartoonish presence that works best when you want the letterforms to feel tactile and bold.