Sans Superellipse Udbus 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Core Sans D' and 'Core Sans DS' by S-Core and 'Artico' and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, confident, casual, impact, motion, compactness, approachability, modernity, oblique, rounded, compact, punchy, soft corners.
This typeface is a compact, heavy oblique sans with softened, superellipse-like curves and minimal stroke modulation. Letterforms feel slightly condensed with tight inner counters and sturdy verticals, while terminals are generally rounded and clean rather than sharply cut. Curved characters (C, G, O, S) lean on rounded-rectangle geometry, and diagonals (A, V, W, Y) are thick and stable, creating a consistent, blocky rhythm. Numerals share the same robust build and rounded joins, reading clearly at display sizes.
It works best in short to medium display settings where a bold, dynamic voice is needed—headlines, posters, promotional graphics, brand marks, and packaging. The compact proportions and rounded forms also suit sports, lifestyle, and product-driven design where legibility and punch are prioritized over long-form reading.
The overall tone is energetic and forward-moving, with a sporty, headline-ready confidence. Its rounded geometry keeps it approachable, balancing the assertive weight with a friendly, contemporary feel.
The design appears intended to deliver maximum impact in a compact footprint: a sturdy, modern oblique sans that feels fast and contemporary while staying friendly through rounded, superellipse-based shaping.
The oblique angle is pronounced enough to add motion without turning into a script-like slant. Spacing appears tuned for impact, with dense silhouettes and relatively small counters that emphasize a solid, poster-like texture.