Sans Normal Vidoz 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Plasto' by Eko Bimantara, 'Morandi' by Monotype, 'Jasan' by Storm Type Foundry, 'LFT Etica' by TypeTogether, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, energetic, casual, sporty, approachable, impact, approachability, motion, modernity, playfulness, rounded, soft, bouncy, oblique, chunky.
A heavy, rounded sans with an oblique slant and broadly uniform stroke weight. Curves are full and smooth with softened terminals, giving letters a slightly bouncy rhythm rather than a rigid geometric feel. Counters are moderately open for the weight, and the forms lean on simple, rounded construction with compact joins and minimal detailing. The numerals match the letterforms with sturdy, rounded shapes and consistent overall color.
This style performs best in display settings such as headlines, posters, packaging, and brand marks where a friendly, energetic voice is desired. It can also work for short UI labels or signage when strong emphasis and quick recognition are more important than long-form reading comfort.
The overall tone is upbeat and approachable, combining solid weight with a casual, forward-leaning motion. It reads as friendly and informal, with a sporty energy that feels suited to contemporary, everyday messaging rather than formal editorial typography.
The design appears intended to provide a bold, modern, rounded sans with a dynamic slant—balancing impact with approachability. Its simplified, soft-ended shapes aim for high visual presence while maintaining a warm, informal character.
The slant is prominent enough to suggest motion, while the rounded corners keep the texture soft and non-aggressive. In text, the bold color creates strong emphasis and clear hierarchy, especially in short phrases and headlines.