Sans Normal Amget 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Aspira' by Durotype, and 'Heavitas Neue' by Graphite (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui, signage, friendly, clean, modern, playful, approachable, approachability, clarity, modern branding, legibility, versatility, rounded, soft corners, open apertures, geometric, sturdy.
A rounded sans with sturdy, even strokes and smooth curves that read as geometric without feeling rigid. Counters are generous and apertures stay open, supporting clarity at larger and mid display sizes. Terminals tend to be softly finished, and the overall drawing avoids sharp joins in favor of gently eased corners and consistent curve tension. Uppercase forms are broad and stable, while the lowercase maintains a straightforward, contemporary skeleton with simple, highly legible shapes.
Well-suited to brand identities, headline systems, packaging, and marketing where a clean but approachable voice is needed. The open shapes and rounded finishing also make it a solid option for UI labels, wayfinding, and short to medium-length text settings where clarity and a friendly tone matter.
The overall tone is friendly and accessible, with a modern, slightly playful warmth coming from the rounded construction. It feels confident and uncomplicated rather than technical, giving text a welcoming, human-facing character.
The font appears designed to deliver a modern, approachable sans that balances geometric cleanliness with softened, rounded details. Its consistent stroke behavior and open forms suggest an emphasis on legibility and a welcoming brand tone across display and general-purpose settings.
The design maintains a steady rhythm across the alphabet with minimal visual noise, and it keeps distinctive silhouettes through broad proportions and clear interior spaces. Numerals follow the same rounded, sturdy logic, matching the letterforms for cohesive branding and interface use.