Sans Normal Adgom 9 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Morandi' by Monotype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, signage, modern, dynamic, clean, sporty, tech, emphasis, modernization, motion, clarity, oblique, geometric, rounded, open counters, crisp.
This typeface is a slanted sans with a geometric, round-driven construction and smooth, continuous curves. Strokes are even and sturdy, with little visible modulation, and terminals are clean and straightforward. Proportions lean broad, giving capitals like O, Q, and G a spacious footprint, while the lowercase maintains a compact, tidy rhythm with open counters and clear apertures. The overall texture is consistent and firm, with an energetic rightward lean that keeps lines feeling fast and directional.
It suits brand marks, headlines, and short promotional copy where a modern, kinetic feel is desirable. The broad proportions and clean shapes also make it a good fit for signage and interface accents, especially when you want emphasis through slant and strong, even strokes.
The combination of geometric forms and an italic slant creates a contemporary, forward-moving tone. It reads as confident and efficient rather than decorative, with a slightly sporty, tech-leaning attitude that suggests motion and modern utility.
The design appears intended as a pragmatic, contemporary italic sans that communicates speed and clarity. Its geometric structure and consistent stroke behavior aim to deliver a bold, streamlined voice for display-forward typography without relying on ornament.
Figures are simple and workmanlike, with rounded forms on 0 and 8 and a straightforward 1; the set maintains the same oblique angle and sturdy color as the letters. The sample text shows stable word shapes and good clarity at larger sizes, with the slant contributing emphasis even without additional styling.