Sans Normal Admib 8 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, headlines, posters, signage, modern, friendly, clean, confident, informal, readability, modernization, approachability, emphasis, rounded, open forms, soft corners, geometric, slanted.
A slanted sans with broad proportions and rounded, geometric construction. Strokes stay even and low-contrast, with smooth curves and softly finished terminals that keep counters open and legible. The lowercase shows single-storey shapes (notably the a and g), with a steady rhythm and generous spacing that reads comfortably at text sizes. Numerals are clean and modern, with round bowls and consistent stroke weight that match the letterforms.
Its open counters and even stroke weight make it a solid choice for UI labels, wayfinding, and general-purpose display text. The slanted stance and wide footprint also suit branding, marketing headlines, and posters where a modern, upbeat voice is needed while maintaining readability.
The overall tone is contemporary and approachable, combining a forward-leaning dynamism with friendly, rounded shapes. It feels energetic without becoming loud, making it suitable for brands that want clarity with a casual, human touch.
This design appears intended as a contemporary, readable sans that adds momentum through a consistent slant and broad proportions, while keeping forms simple and friendly through rounded geometry and open counters.
Capitals are straightforward and structured, while the lowercase adds warmth through circular bowls and simplified forms. The slant is consistent across the set, giving emphasis and motion without heavy calligraphic influence.