Sans Normal Adlom 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Cumhuriyet' and 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, editorial, dynamic, modern, confident, sporty, technical, impact, momentum, clarity, modernity, display, slanted, geometric, clean, sturdy, open.
A heavy, slanted sans with broad proportions and smooth, low-contrast strokes. The letterforms favor geometric construction with rounded bowls and clean joins, while terminals are mostly straight-cut and crisp. Counters are generally open and the spacing feels generous, helping the wide shapes stay readable despite the strong rightward slant. Overall rhythm is consistent and sturdy, with an assertive headline presence.
Best suited to headlines, posters, and brand marks where a bold, energetic slant can carry the layout. The open counters and wide set also make it effective for short editorial decks, promotional graphics, and sporty or tech-leaning packaging where impact and clarity are both needed.
The strong oblique stance and wide silhouettes give the face an energetic, forward-moving tone. It reads as contemporary and confident, with a practical, no-nonsense voice that still feels lively and expressive at larger sizes.
The design appears intended to deliver high-impact sans-serif typography with a forward-leaning, kinetic feel. Its wide geometry and sturdy strokes suggest a focus on modern display use—prioritizing presence, clarity, and momentum in short to medium-length text settings.
Round characters (like O/0 and C) show smooth, near-circular curves, while diagonals (A, V, W, X, Y) are emphasized by the slant and weight. The numerals match the capitals in heft and width, supporting cohesive mixed alphanumeric settings.