Sans Superellipse Pogay 10 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Knockout' by Hoefler & Co., and 'Alternate Gothic' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, condensed, poster-like, assertive, utilitarian, space saving, high impact, modern utility, signage clarity, tall, compressed, monoline, rounded corners, vertical stress.
A condensed, heavy sans with tall proportions and tightly compressed counters. Strokes are largely monoline with minimal modulation, and joins stay crisp while terminals read blunt and decisively cut. Curves are drawn as rounded-rectangle/superellipse shapes, giving O/C/G and the bowls of B/P/R a squared-round profile rather than a pure circle. Spacing is compact and vertical, producing an even, columnar rhythm; lowercase forms keep a straightforward, modern construction with simple shoulders and relatively small apertures.
This font suits short, high-impact settings such as headlines, posters, packaging callouts, and wayfinding where a compact footprint and strong color on the page are valuable. It can also work for sports or industrial branding systems that need condensed emphasis and a consistent, blocky rhythm.
The overall tone is bold and no-nonsense, leaning industrial and signage-like rather than friendly or playful. Its compressed mass and squared-round curves create a strong, controlled presence that feels functional and confident.
The design appears aimed at delivering maximum impact in limited horizontal space while maintaining a clean, contemporary sans structure. The superellipse-based rounding softens the geometry just enough to stay modern and controlled without losing its blunt, utilitarian punch.
Numerals and capitals share the same tall, condensed architecture, making mixed text feel consistent and uniform. The ampersand is simple and sturdy, matching the font’s blunt terminals and compact internal spaces, and punctuation appears built to hold up at display sizes.