Sans Faceted Afma 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType and 'Fairweather' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, tough, utilitarian, retro, space saving, high impact, industrial tone, geometric system, angular, condensed, blocky, faceted, chiseled.
A condensed, heavy sans with sharp planar facets that replace curves, creating octagonal counters and clipped terminals throughout. Strokes are broadly uniform, with straight verticals and horizontals dominating and diagonals kept crisp and steep. The forms feel compact and tall, with tight apertures and squared-off joins that keep the texture dense and emphatic. Numerals follow the same cut-corner construction, maintaining a consistent, engineered rhythm across letters and figures.
Best suited to headlines, posters, and branding where a compact, high-impact word shape is needed. It also fits packaging, labels, and signage that benefit from an industrial or athletic voice, especially in larger sizes where the faceted construction remains clear.
The overall tone is forceful and mechanical, evoking stenciled signage, equipment labeling, and bold headline typography. Its angular geometry gives it a hardened, no-nonsense character that reads as sporty and industrial rather than friendly or expressive.
The design appears intended to deliver maximum impact in minimal horizontal space, using a consistent cut-corner system to create a distinctive, engineered look without relying on curves. The uniform stroke weight and tightly built counters suggest a focus on bold display utility and strong graphic presence.
In text, the condensed proportions produce a strong vertical cadence and high impact, while the faceted corners add distinctive personality at display sizes. The tight internal spaces and sharp joins can make long passages feel intense, favoring shorter runs and larger settings where the geometry is most legible.