Sans Normal Jigam 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type and 'FS Siena' by Fontsmith (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, assertive, sporty, modern, energetic, confident, impact, motion, emphasis, modernity, clarity, oblique, geometric, rounded, compact, smooth.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are smooth and relatively even, with subtle modulation that reads more as optical shaping than true contrast. Counters are generous and mostly oval, terminals are clean and blunt, and the overall rhythm is forward-leaning with a steady, engineered feel. Uppercase forms are wide and stable, while lowercase letters keep a straightforward, single-story look where applicable, maintaining clear silhouettes at display sizes.
Best suited to headlines, branding marks, posters, and promotional typography where strong presence and speed are desired. It also works well for sports or event graphics, packaging callouts, and short UI/marketing phrases that need immediate emphasis, especially at medium-to-large sizes.
The tone is forceful and contemporary, with a fast, athletic slant that suggests motion and emphasis. Its rounded geometry keeps it approachable, but the weight and stance make it feel promotional and high-impact rather than quiet or delicate.
The design appears intended to deliver a modern, high-impact italic voice built from clean geometric forms, prioritizing immediacy and legibility in display contexts. Its wide stance and rounded shapes aim to balance power with approachability while maintaining a consistent, forward-driving rhythm.
In text, the italic angle and wide set create strong horizontal momentum, and the bold color can quickly dominate a layout. Numerals follow the same rounded, sturdy logic, pairing well with all-caps settings and punchy headlines.