Sans Normal Jurer 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, modern, confident, energetic, impact, emphasis, motion, display, slanted, rounded, compact, smooth, punchy.
A slanted, heavy sans with rounded construction and softly tapered terminals. Forms lean forward with a steady rhythm and compact counters, giving the letters a dense, efficient footprint. Curves are smooth and full (notably in C, G, O, and Q), while diagonals and joins feel clean and mechanically consistent. The lowercase shows a single-storey a and g, a curved descender on y, and generally tight apertures that emphasize solidity over openness; numerals are sturdy and similarly rounded, with a clear diagonal slash in 7.
Best suited to short-form display use where impact and momentum matter—headlines, posters, campaign graphics, and brand marks that want a modern, athletic edge. It can also work for packaging and labels when used at sizes that preserve counter clarity.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. Its forward slant and weight communicate motion and confidence, lending a sporty, promotional energy rather than a quiet or bookish voice.
Likely designed as a forceful italic sans for attention-grabbing typography, combining rounded geometry with a strong forward lean to project speed and contemporary confidence.
Stroke endings and joins avoid sharp calligraphic cues, keeping the look streamlined and graphic. The italics are pronounced enough to read as intentional emphasis, and the set maintains consistent color across mixed-case text and numerals.