Sans Normal Korun 3 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, branding, posters, sports, packaging, dynamic, sporty, confident, modern, lively, impact, momentum, modernity, clarity, compactness, oblique, rounded, compact, energetic, smooth.
A compact oblique sans with rounded, slightly elliptical bowls and a consistently forward-leaning rhythm. Strokes are sturdy with smooth joins and gently tapered terminals, giving letters a streamlined, motion-oriented silhouette. Uppercase forms are relatively tight and geometric, while lowercase shows more humanist shaping (single-storey a and g, open apertures) and a modest x-height that keeps ascenders prominent. Numerals follow the same slanted, rounded construction with clear counters and strong diagonals.
Best suited to headlines, subheads, short display copy, and brand marks where a sense of speed and impact is desirable. It can also work for packaging and promotional graphics, especially in contexts that benefit from a compact footprint and a dynamic italic voice.
The overall tone feels fast and assertive, combining a clean contemporary structure with an energetic, forward-leaning posture. Its rounded curves soften the weight, keeping it friendly while still projecting confidence and momentum.
The design appears intended as a punchy, contemporary oblique sans that balances geometric roundness with readable, humanist lowercase cues. It aims to deliver motion and emphasis without decorative flourishes, making it adaptable to modern promotional and identity-driven typography.
The oblique angle and compact proportions create a dense, cohesive texture in text, with particularly strong emphasis on diagonals (K, V, W, X, Z) and smooth circular forms (O, Q, 0). The slant is uniform across letters and figures, helping headlines read as a single, continuous gesture.