Sans Normal Amduh 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Duplet Open' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, posters, clean, friendly, modern, practical, neutral, clarity, versatility, modernity, approachability, geometric, rounded, open counters, monoline, crisp terminals.
This is a clean, monoline sans with a geometric foundation and gently rounded curves. Strokes are even and the joins are straightforward, producing a steady, modern rhythm. Round letters like O and C read as near-circular with open apertures, while diagonals in A, V, W, and X are crisp and symmetrical. The lowercase is compact and utilitarian, with simple single-storey forms (notably a and g) and plain, functional punctuation and figures that sit comfortably alongside the text.
It should work well for interface labels, product or startup branding, and general communication design where a modern, uncomplicated sans is needed. The sturdy shapes and open counters also make it suitable for short headlines, wayfinding-style signage, and medium-to-large text in posters or marketing layouts.
The overall tone is neutral and approachable, aiming for clarity rather than personality-heavy flair. Its rounded construction keeps it friendly, while the disciplined geometry maintains a contemporary, no-nonsense feel.
The design intention appears to be a versatile everyday sans that stays out of the way: geometric enough to feel contemporary, rounded enough to stay warm, and drawn for consistent legibility across a range of sizes.
Spacing appears balanced and consistent in the sample text, supporting even color across lines. Numerals are straightforward and legible, with familiar shapes that suit general-purpose setting.