Sans Normal Ankub 28 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Rokiest' by Fitrah Type (names referenced only for comparison).
Keywords: branding, ui text, headlines, packaging, signage, modern, friendly, clean, confident, neutral, clarity, versatility, approachability, modernity, system design, geometric, rounded, open apertures, high contrast-free, crisp.
This typeface is a geometric sans with largely circular bowls and smooth, uniform strokes. Curves are clean and continuous, with a steady rhythm and consistent stroke endings that read as neatly cut rather than tapered. Proportions feel balanced and contemporary: round letters like O/C/G are close to true circles, while straight-sided forms (E/F/H/N) keep a stable, squared stance. Lowercase forms are simple and open, with single-storey a and g, and a compact, utilitarian treatment of terminals and joins.
It works well for branding systems, product wordmarks, and headline typography where a clean geometric voice is desired. The open shapes and even stroke color also suit UI labels, navigation, and general-purpose on-screen text at moderate sizes, as well as signage and packaging that benefit from clear, friendly letterforms.
The overall tone is modern and approachable, combining a friendly roundness with a straightforward, no-nonsense clarity. It feels confident and current without becoming overly technical or stylized, making it suitable for brands that want to appear clear, accessible, and contemporary.
The design intention appears to be a versatile geometric sans that prioritizes clarity and consistency, using round construction and uniform stroke weight to deliver a contemporary, approachable voice across both display and everyday typographic contexts.
The numerals are sturdy and legible, matching the same geometric construction as the letters. Counters are generous and the spacing in the sample text appears even, supporting comfortable reading at display and larger text sizes.