Sans Normal Bobid 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 521' by Bitstream; 'Gill Sans MT', 'Gill Sans MT Cyrillic', 'Gill Sans MT Greek', 'Gill Sans MT WGL', and 'Gill Sans Nova' by Monotype; 'Humanist 521' by ParaType; and 'Humanist 521' by Tilde (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, clean, modern, friendly, neutral, efficient, everyday text, clarity, versatility, approachability, modern neutrality, open apertures, rounded terminals, humanist, balanced, crisp.
This typeface presents a clean, contemporary sans with gently rounded curves and a steady, even stroke. Capitals are well-proportioned with straightforward geometry, while lowercase forms show subtle humanist shaping that keeps counters open and legible. Terminals are mostly smooth and unembellished, with occasional angled cuts on diagonals (notably in V/W/Y) that add crispness without feeling sharp. Figures are clear and practical, with simple, readable forms and consistent spacing that supports a regular text rhythm.
It suits interface copy, product and corporate communications, and general editorial text where clarity and a contemporary voice are needed. The steady proportions and open counters also make it a solid option for wayfinding and signage, as well as branding systems that need a neutral, versatile sans.
The overall tone is neutral and approachable—modern without being clinical. Its roundedness and open shapes give it a friendly, accessible feel, while the controlled geometry keeps it professional and dependable.
The design appears intended as an all-purpose, contemporary sans optimized for everyday readability. Its combination of clean construction and mild humanist warmth suggests a goal of broad usability across digital and print contexts while maintaining a friendly, modern character.
Round letters like O/C/G read as broadly circular with generous inner space, helping maintain clarity at smaller sizes. The lowercase shows a consistent, calm cadence in the sample text, suggesting a design tuned for continuous reading rather than display theatrics.