Sans Normal Ugmes 5 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, headlines, posters, expressive, retro, dynamic, friendly, confident, add motion, add warmth, stylish emphasis, distinct voice, editorial flair, slanted, soft terminals, calligraphic, flowing, rounded.
A slanted, italic sans with broad proportions and a lively, slightly calligraphic stroke flow. Forms lean forward with smooth, rounded curves and subtly tapered joins that create a gentle modulation through bowls and diagonals. Terminals are mostly soft and angled, and the overall rhythm feels open and generous, with wide capitals and roomy counters. The numerals echo the same forward motion, with curving shapes and a handwritten-like momentum rather than rigid geometry.
Well-suited to branding and packaging that benefits from warmth and motion, as well as editorial headlines and subheads where a distinct italic voice is desired. It can also work for short bursts of text—taglines, pull quotes, and promotional copy—where expressive texture is an asset.
The font projects an energetic, personable tone—more expressive than neutral—while remaining clean enough for modern branding. Its forward slant and soft curves add a sense of motion and warmth, suggesting a retro-leaning, editorial voice that feels approachable and confident.
Designed to deliver an italic-forward, contemporary sans voice with a hint of calligraphic energy. The intention appears to balance clarity with character, using rounded shapes and soft terminals to stay friendly while the strong slant supplies momentum and emphasis.
Capitals and lowercase share a consistent italic logic, with noticeable swing in curves (especially in letters with bowls and tails) that creates a distinctive texture in text. The sample paragraphs show strong word-shape variation and an animated baseline presence, making the face feel lively at display sizes.