Slab Square Poki 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Lab Slab Pro' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, collegiate, utilitarian, rugged, retro, impact, sturdiness, retro utility, clarity, blocky, squared, sturdy, compact, crisp.
A heavy, squared serif design with flat, rectangular terminals and broadly rounded corners inside otherwise boxy forms. Strokes are robust and fairly uniform, with short, block-like serifs that read as integrated extensions rather than delicate brackets. Counters are compact and often squarish, producing a dense texture in text, while the overall proportions feel slightly condensed with a consistent, disciplined rhythm. The numerals and capitals maintain a strong, poster-friendly silhouette, and the lowercase carries the same chunky, square-shouldered construction for a cohesive set.
Well suited to headlines, posters, and display typography where a solid, blocky voice is desired. It can also work for signage, labels, and packaging that benefit from a rugged, straightforward presence, and for branding systems that want an industrial or collegiate flavor with strong readability at larger sizes.
The font conveys an industrial, workmanlike confidence—more practical than refined—while still feeling deliberately stylized. Its slabby, squared construction suggests classic signage and varsity-style sturdiness, giving it a retro-meets-functional tone that reads as assertive and dependable.
The design appears intended to deliver high visual impact through square-ended slabs, compact counters, and a firm, mechanical rhythm. It prioritizes bold structure and clarity of silhouette for display use, evoking sturdy printed ephemera and utilitarian lettering traditions.
Tight interior spaces and strong rectangular detailing make the face most comfortable at medium to large sizes, where its corners, slabs, and internal rounding are easiest to appreciate. The overall color is dark and even, with clear, high-impact shapes that hold up well in short lines and emphatic settings.