Sans Normal Odbov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, headline emphasis, brand presence, rounded, soft corners, compact, chunky, open counters.
A heavy, rounded sans with broad, compact letterforms and consistently smooth curves. Strokes are uniform and dense, with softened joins and terminals that keep the texture cohesive at large sizes. Counters are generally open but tightened by the weight, and the lowercase shows sturdy, straightforward constructions (single-storey a and g) with simple, utilitarian details. Numerals are blocky and prominent, with round figures and crisp interior apertures that match the letters’ overall geometry.
Best suited to display settings such as headlines, posters, and large-scale messaging where its dense strokes and rounded forms can project impact. It also fits bold branding, packaging callouts, and signage that benefits from a friendly, contemporary voice.
The tone is assertive yet approachable—loud enough for attention-grabbing messaging, but softened by rounded shaping that feels friendly rather than aggressive. Its even, chunky rhythm suggests contemporary, casual branding and energetic display use.
The design appears intended to deliver maximum impact with a softened, approachable silhouette—combining strong weight and compact proportions with rounded geometry for modern, attention-forward display typography.
In text, the weight creates a strong page color and short word shapes, making it most comfortable when given generous size and spacing. The simplified forms and rounded bowls help maintain clarity in headlines, while fine details (like tight joins and smaller counters) may fill in at smaller sizes or in low-quality reproduction.