Slab Square Ruba 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'APN Ggantija' by Alphabets Patrick Nell, 'Equip Slab' by Hoftype, 'Barnic Slab' by Peninsula Studioz, and 'Coltan Gea' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, industrial, retro, confident, friendly, high impact, poster voice, sturdy readability, vintage appeal, blocky, compact, square serifed, high contrast (mass).
A heavy, slab-serif display face with broad proportions and a mostly even stroke feel that reads as monoline at a glance. Serifs are square and assertive, with flat terminals and minimal bracketing, giving the letterforms a blocky, constructed silhouette. Counters are generous for the weight, while joins and shoulders stay firm and simplified, producing a steady rhythm across both uppercase and lowercase. The overall impression is dense and impactful, with clear, straightforward shapes that hold together well at larger sizes.
Best suited to headlines and short-form display settings where weight and structure are an advantage—posters, signage, editorial titling, sports or event branding, and packaging. It can also work for bold pull quotes or UI moments that need strong emphasis, provided there is sufficient spacing to accommodate its dense texture.
The tone is bold and self-assured, balancing industrial toughness with an approachable, vintage warmth. Its chunky slabs and wide stance evoke classic poster and headline typography, delivering a confident, no-nonsense voice that still feels friendly rather than severe.
The design appears intended to deliver maximum impact with a classic slab-serif voice—prioritizing sturdy geometry, clear silhouettes, and a strong baseline and serif rhythm that reads quickly and confidently in display use.
The lowercase maintains a robust, compact texture in running text, and the numerals match the same squared, sturdy construction for consistent emphasis. In the sample paragraph, the strong serifs create a pronounced horizontal beat that enhances the font’s poster-like presence.