Slab Square Hijy 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, sports branding, western, playful, sturdy, vintage, posterish, impact, nostalgia, ruggedness, attention, blocky, chunky, heavy serifs, bracketless, ink-trap feel.
A heavy, block-driven slab serif with wide proportions and a compact, squared-off silhouette. Strokes are largely uniform and terminate in flat, rectangular slabs; corners and joins often show small notches and cut-ins that create an ink-trap-like ruggedness. Rounds (C, O, Q, o, e) are broad and geometric, while interior counters are relatively tight, producing strong black density at text and display sizes. The lowercase follows the same robust construction with simplified forms and sturdy stems, keeping an even, emphatic rhythm across words.
Best suited to display settings where impact and personality matter: posters, headlines, labels, and storefront-style signage. It can also work for bold branding systems (including sports or event identities) where a sturdy, vintage slab presence helps carry short phrases and titles.
The overall tone feels assertive and workmanlike, with a distinctly retro, poster-friendly flavor. Its chunky slabs and chiseled-looking notches suggest classic American display typography—equal parts dependable and attention-seeking—making it read as both nostalgic and slightly playful.
The font appears designed to deliver maximum presence through broad proportions, rectangular slabs, and simplified, high-ink shapes. The added notches and cut-ins lend a crafted, slightly industrial texture, helping it feel historical and energetic rather than purely neutral.
The design maintains consistent weight and strong horizontal emphasis, with wide set letters that create a commanding line length. Numerals match the same blocky construction, and the rounded figures (0, 8, 9) retain the bold, compact counter shapes seen in the capitals.