Sans Normal Ormov 15 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Geovano' by Grezline Studio, 'MVB Diazo' by MVB, and 'Golden Record' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, chunky, handmade, friendly, retro, approachability, impact, handmade feel, display emphasis, rounded, bouncy, wonky, compact, lively.
A compact, heavy sans with rounded bowls and soft corners, built from broad strokes and simple geometric curves. The outlines feel slightly irregular, with subtle wobble and occasional angled or tapered terminals that give the forms a cut-paper or hand-set look rather than a perfectly machined finish. Counters are relatively tight and the overall rhythm is dense, with lively width variation across letters and numerals that keeps the texture from becoming monotonous.
Best used at display sizes where the playful irregularities and dense weight can be appreciated—headlines, posters, packaging, labels, and bold brand marks. It can also work for short bursts of copy (taglines, callouts) where a friendly, attention-grabbing texture is desired.
The tone is upbeat and informal, with a bouncy, slightly mischievous character. Its chunky shapes and gently uneven finishing suggest a personable, handmade voice suited to fun, approachable messaging rather than restrained corporate neutrality.
Likely designed to deliver a strong, approachable impact with a handcrafted edge—combining simple rounded geometry with intentional irregularity to feel lively and human. The goal appears to be high visibility and characterful presence in bold display settings.
Uppercase forms read as bold display shapes with simplified construction, while lowercase maintains clear, familiar silhouettes and prominent round elements. Numerals match the same stout, friendly geometry, and the overall set holds together as a cohesive, poster-forward style.