Sans Normal Luluw 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, energetic, modern, confident, attention grabbing, convey motion, bold branding, display clarity, modern utility, oblique, rounded, soft-cornered, compact counters, heavy strokes.
A heavy, oblique sans with broad proportions and a strong forward slant. Strokes are thick and fairly even, with smoothly rounded curves and softened joins that keep the forms from feeling rigid. Counters are compact (notably in letters like a, e, o, and p), while terminals tend to be blunt and clean, giving the design a sturdy, high-impact silhouette. The overall rhythm is tightly packed and dark, with clear, simplified shapes and minimal detailing.
Best suited for display typography where strong presence is needed—headlines, posters, promotional graphics, and bold editorial callouts. The oblique stance and dense weight also make it a natural fit for sports and active-lifestyle branding, product packaging, and logo wordmarks that need to feel fast and emphatic.
The font reads as energetic and assertive, with an athletic, motion-forward tone created by the pronounced slant and dense color. Its rounded geometry adds friendliness, while the weight and width project confidence and volume. The overall feel is modern and attention-grabbing rather than subtle or formal.
The design appears intended to deliver maximum visual impact through a bold, forward-leaning stance and simplified, rounded letterforms. It prioritizes momentum and clarity at large sizes, aiming for a contemporary, sporty voice that remains clean and approachable.
Uppercase forms are bold and blocky with generous width, and the lowercase maintains a robust, compact look that stays legible at display sizes. Numerals follow the same chunky, rounded construction, producing a cohesive set that emphasizes impact over delicacy.