Sans Normal Bimad 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Halifax' and 'Qubo' by Hoftype, 'Motiva Sans' by Plau, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, straightforward, confident, clean, clarity, versatility, approachability, contemporary tone, high readability, rounded, geometric, monoline, open counters, high legibility.
A heavy, monoline sans with rounded, geometric construction and smoothly drawn curves. Strokes maintain even thickness with softly eased joins, producing calm, consistent texture in paragraphs. Counters are open and generously sized, and terminals are mostly flat or subtly rounded, giving letters a clean, contemporary silhouette. Uppercase forms feel sturdy and wide-set, while the lowercase keeps simple, highly legible shapes with a single-storey “a” and “g” and a compact, unobtrusive “r.” Numerals are clear and workmanlike, with round bowls and stable verticals that align well with the overall rhythm.
Well-suited for branding and headline work where a clear, contemporary voice is needed, and it also performs strongly for UI labels, navigation, and product surfaces thanks to its open counters and simple letterforms. The sturdy shapes and uniform stroke behavior make it a reliable choice for signage and short-to-medium passages where fast recognition matters.
The tone is modern and approachable, with a friendly roundness that avoids looking sharp or technical. Its solid weight and simple forms read as confident and direct, making it feel dependable and easy to take in at a glance.
Likely designed to provide a no-nonsense, modern sans with softened geometry for broad everyday use—clear enough for interface and information contexts while still friendly for marketing and display settings.
The design leans on circular bowls (notably in O, C, e, o) and straight, sturdy stems, creating a balanced mix of softness and structure. The set maintains consistent proportions and spacing, supporting an even, uncluttered typographic color in continuous text.