Sans Normal Bogog 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Linotte' by JCFonts (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, friendly, modern, approachable, clean, playful, approachability, clarity, modern branding, display impact, rounded, soft, geometric, monoline, blunt terminals.
A rounded, geometric sans with smooth, continuous curves and largely monoline construction. Counters are open and generous, and many joins and corners are softened rather than sharply angled, giving the shapes a calm, even texture in text. Terminals tend toward blunt, slightly rounded endings, while circular forms (O, o, 0) read as near-elliptical with consistent stroke weight. Spacing appears moderately loose and stable, supporting clear word shapes and comfortable large-size setting.
Well-suited for branding and identity systems that want a warm, modern voice, as well as headlines, posters, and packaging where rounded geometry can carry personality at larger sizes. It should also work effectively for short UI labels, wayfinding, and marketing copy where clear, open forms are beneficial.
The overall tone is friendly and contemporary, with a mild playfulness coming from the softened geometry and round punctuation-like details. It feels approachable and informal without becoming decorative, projecting clarity and ease rather than strict technicality.
The design appears intended to deliver a contemporary geometric sans that balances cleanliness with approachability. Its softened terminals and open counters suggest a focus on friendly readability and versatile display use, while keeping the overall structure straightforward and consistent.
The lowercase shows a single-storey “a” and single-storey “g,” reinforcing the geometric, modern character. Numerals are simple and sturdy with clear silhouettes, suited to display and interface contexts where quick recognition matters.