Sans Normal Oslem 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Foundry Form Sans' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, rounded, geometric, blocky, compact, high-impact.
A heavy, geometric sans with broadly rounded bowls and smooth, continuous curves paired with flat, squared terminals. Strokes stay consistently thick across the design, producing dense counters and strong, simplified silhouettes. Proportions feel compact and steady, with sturdy verticals and wide, circular forms in letters like O and Q; the lowercase uses single‑storey a and g, reinforcing a clean, contemporary construction. Numerals are similarly robust, with simple, open shapes and minimal internal detail for maximum clarity at larger sizes.
Best suited to headlines, display typography, and short text where bold impact is needed—such as posters, branding marks, packaging, and signage. It can also work for UI banners or section headers when a strong, modern voice is desired.
The overall tone is assertive and no-nonsense, with a friendly softness from the rounded geometry. It reads as contemporary and approachable rather than formal, delivering a bold, poster-like presence that feels energetic and direct.
The font appears designed to provide a dependable, high-impact sans for contemporary communication, prioritizing solid geometry, clean construction, and immediate readability in display contexts.
Spacing appears tuned for headline setting, with tight internal counters and substantial black mass that creates strong word shapes. The design favors uniformity and legibility over nuance, making it especially effective when scale and contrast are available.