Sans Normal Ogmy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gunterz' by Locomotype and 'Fander' and 'Realite' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, modernity, clarity, rounded, chunky, geometric, compact counters, soft corners.
A heavy, rounded sans with broad proportions and sturdy, uniform strokes. Curves are built from smooth circular and elliptical forms, while joins and terminals stay clean and minimally detailed, giving letters a compact, dense silhouette. Counters are relatively tight in letters like B, e, and 8, and the overall rhythm feels consistent and blocky, with a slightly squared-off geometry peeking through the roundness in forms such as S, Z, and the numerals.
Best suited to headlines and short blocks of text where a strong, friendly impact is needed, such as posters, packaging, brand marks, and bold UI moments. The dense counters and heavy color make it especially effective at medium-to-large sizes, where its rounded geometry and compact forms remain clear.
The font projects a bold, approachable tone that feels contemporary and a bit playful rather than formal. Its thick, rounded shapes create a friendly voice with strong presence, making text feel assertive and upbeat without becoming sharp or aggressive.
The design appears intended to deliver maximum visual impact with a soft, geometric character—combining sturdy strokes and rounded construction for a modern, approachable display voice. It prioritizes bold presence and consistent texture over delicate detail.
Uppercase letters read with a solid, poster-like presence, while the lowercase maintains similar weight and width for a cohesive texture in paragraphs and headlines. Numerals are robust and highly legible at display sizes, with the 0 and 8 emphasizing simple, rounded construction.