Sans Superellipse Upfy 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Bizmo' by Eko Bimantara, 'Muller Next' by Fontfabric, and 'Corbert Wide' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, futuristic, techy, confident, clean, friendly, modernity, impact, tech aesthetic, approachability, clarity, rounded corners, geometric, boxy rounds, blunt terminals, compact counters.
A heavy geometric sans with superelliptical construction: curves read as rounded-rectangle arcs rather than true circles, and corners are consistently softened. Strokes are uniform and robust, with blunt terminals and a stable, upright stance. Uppercase forms are broad and blocky with generous horizontals, while lowercase maintains a straightforward skeleton with compact counters and minimal modulation. Figures are similarly built from thick, squared-off shapes, creating a cohesive, signage-like texture.
Best suited to display roles where strong presence is needed: headlines, branding marks, packaging, and promotional graphics. Its rounded-rect geometry and dense color also make it effective for UI labels, dashboard headings, and tech or industrial-themed identities where clarity and firmness are priorities.
The tone is modern and assertive, with a distinctly tech-oriented cleanliness. Softened corners keep the weight from feeling harsh, lending a friendly, product-driven feel even at very dark text settings. Overall, it projects efficiency and solidity—more engineered than expressive.
The likely intent is a contemporary, high-impact sans that merges geometric rigor with softened corners for approachability. By using superelliptical rounds and blunt terminals, it aims to feel engineered and modern while staying legible and cohesive across letters and numerals.
The design favors horizontal emphasis and simplified join behavior, producing strong word silhouettes in bold settings. Round letters like O/Q/0 appear more squarish than circular, reinforcing the superellipse theme, while diagonals (V/W/X/Y) remain crisp and sturdy against the rounded vocabulary.