Sans Normal Utbij 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Tisa Sans' and 'FF Tisa Sans Paneuropean' by FontFont (names referenced only for comparison).
Keywords: branding, packaging, headlines, editorial, posters, friendly, informal, lively, modern, approachability, casual emphasis, modern warmth, readable display, rounded, humanist, quirky, soft, bouncy.
A slanted sans with rounded, gently squared terminals and smooth, low-contrast strokes. The letterforms are built from soft curves and broad ovals, with a slightly playful, hand-drawn regularity rather than strict geometric construction. Counters are open and clean, joins are softly modeled, and the overall rhythm feels springy; several glyphs show subtly individualized widths and shapes that keep the texture from becoming overly uniform. The figures are straightforward and readable, with simple forms and consistent stroke behavior that matches the letters.
Well-suited for branding and packaging that benefits from a warm, modern tone, as well as headlines, short editorial passages, and marketing copy where an energetic italic texture improves emphasis. It can also work in posters and display settings where a friendly, informal voice is desired without sacrificing clarity.
The overall tone is approachable and casual, with an upbeat, conversational energy. Its italic slant and rounded finishing give it a friendly, contemporary voice that feels more personable than corporate, and more playful than formal.
The design appears intended to provide a readable italic sans with a human, approachable character—combining clean sans structure with rounded terminals and subtly individualized shapes to create a lively, contemporary texture.
Distinctive details include a single-storey lowercase “a,” a looped descender on “g,” and a lively, slightly calligraphic feel in diagonals and curves (notably in “k,” “v,” “w,” and “y”). Uppercase shapes remain clean and simple, while the lowercase introduces more personality through softer shoulders and varied curves.