Sans Normal Edmow 11 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, signage, data display, clean, modern, technical, neutral, energetic, emphasis, clarity, neutrality, modernization, efficiency, geometric, oblique, monoline, open counters, diagonal terminals.
This is an oblique sans with a largely monoline stroke and rounded, geometric construction. Curves are smooth and circular in feel, with open apertures and tidy counters that keep forms clear at text sizes. The italic slant is consistent across capitals, lowercase, and figures, and many joins and terminals resolve with diagonal cuts that reinforce forward motion. Proportions feel balanced rather than condensed, with straightforward, utilitarian lettershapes and minimal ornamental detail.
It works well for interface and product typography where an italic voice is needed for emphasis without sacrificing clarity. The even stroke and open forms also suit short headlines, captions, wayfinding, and dashboards where letters and numbers appear together and need to maintain a steady, readable texture.
The overall tone is crisp and contemporary, with a brisk, forward-leaning rhythm that reads as active and efficient. Its restraint and regularity give it an impartial, systems-oriented voice suited to functional communication rather than expressive display.
The design appears intended as a practical, modern oblique sans: streamlined, legible, and consistent across the core Latin set and figures. Its geometry and diagonal terminal treatment suggest an emphasis on clarity and momentum for contemporary editorial and digital use.
Uppercase shapes stay clean and conventional, while the lowercase shows a modern, single-storey feel in round letters and a notably open, approachable texture in running text. Numerals match the same oblique angle and geometric logic, keeping a uniform, cohesive color across mixed alphanumeric settings.