Script Hoti 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: headlines, logotypes, packaging, greeting cards, posters, playful, retro, friendly, whimsical, casual, personality, hand-lettered, display, nostalgia, approachability, rounded, looped, curly, bouncy, chunky.
A lively, cursive script with thick, rounded strokes and softly tapered terminals. The letterforms lean forward and carry an even, brush-like weight with minimal interior contrast, creating a smooth, continuous rhythm. Capitals feature pronounced loops and swashes with generous curves, while lowercase stays compact and bouncy with simplified joins and a hand-drawn irregularity that keeps texture present across a line. Numerals and punctuation follow the same rounded, flowing construction, maintaining a cohesive, informal calligraphic feel.
This script is well suited to short display settings where personality is the priority—headlines, logos/wordmarks, packaging labels, invitations, and greeting-card copy. It can also work for posters and social graphics, especially when mixed with a simple sans for supporting text.
The overall tone is warm and upbeat, with a slightly nostalgic, sign-painter charm. Its looping capitals and buoyant rhythm feel celebratory and personable, leaning more toward fun and friendliness than formality.
The design appears intended as a cheerful, hand-lettered display script that balances readability with decorative looping capitals. It aims to deliver a casual, retro-leaning signature look for branding and expressive titles rather than dense text composition.
Large uppercase forms are visually dominant and decorative, making them effective as initials or short lead words. Spacing and stroke edges read intentionally organic rather than mechanically uniform, which adds character but also makes the face feel best when given room to breathe.