Script Hoka 13 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, social media, playful, friendly, retro, casual, handmade, handcrafted feel, approachability, display impact, retro charm, rounded, bouncy, looping, brushy, monoline-ish.
A chunky, hand-drawn script with rounded terminals and a brush-like stroke that stays fairly even in thickness. Letterforms are upright-to-slightly slanted with a bouncy baseline rhythm and variable internal spacing, giving the set an organic, written feel. Capitals are large and decorative, featuring soft loops and swashes, while lowercase forms are compact with simple joins and occasional teardrop-like counters. Numerals match the soft, curvy construction and maintain the same bold, friendly presence.
Best suited for display uses such as headlines, brand marks, packaging, and promotional graphics where its expressive capitals and rounded strokes can set a friendly tone. It also works well for quotes, greeting-style messaging, and short bursts of copy in social and editorial layouts, especially at medium to large sizes.
The overall tone is warm and approachable, with a cheerful, slightly retro sign-painter charm. Its generous curves and lively rhythm read as informal and personable rather than formal or corporate.
The design appears intended to mimic confident marker or brush lettering with an emphasis on charm and readability, pairing bold presence with soft, looping character. It aims to deliver a handcrafted, upbeat voice that stands out quickly in branding and display typography.
The most distinctive feature is the prominence of rounded, looped capitals that create strong word shapes and add personality at the start of lines. The heaviness and soft curves help it hold up in shorter text bursts, while long passages feel energetic and visually busy.